Shopify SEO – Problems and Solutions Explained
Search
Engine Optimization drives organic traffic to your Shopify store. Organic
search traffic is really important from the point of conversion rates and brand
building. You cannot rely only on pay per click to generate traffic, especially
when you are running an eCommerce store. Running internet marketing campaigns
under the supervision of a Shopify SEO expert helps bring free and relevant
traffic to your store. But, search engine optimization has gone too deep and
technical in the last few decades.
This
article covers some of the most common issues with their solutions related to
SEO of Shopify store:
Problem #1: I don’t know what my Shopify SEO
Problems are.
How
could you solve a problem until you don’t know what they are? You may be
telling yourself, that’s why you are reading this post. Without taking much
time to dig into your store and finding the errors, you are not going to have
successful SEO.
Tip #1: Install Google Webmaster Tool on your Shopify
Webstore.
The
best tool to analyze these issues is Google Webmaster Tool, which is a set of
handy tools used for checking your store for SEO issues. It checks your website
and makes reports on: what Google is seeing, what are errors and other
optimization problems.
Problem #2: Your Store has Uncountable
Duplicate Title Tags
To
check duplicate title tags, tap to the HTML improvement where duplicate title
tags are highlighted in yellow color. This issue causes keeping showing your
product on multiple URLs.
Tip #2: Fix it with rel=”Canonical” Tag.
The rel
= “canonical” tag may appear complex to understand, but is fairly simple. When
Google detects two pages with the same title tag on your store, rel=”canonical”
tag helps it understand which page should be seen as the main page. To add this
tag to your file, you need to go to liquid.theme file.
Problem #3: All Meta Descriptions are same.
In case
of this problem, the first thing you have to do is add rel=”canonical” tag. If
you have already done it, your problem may be different. Search engines hate
duplicate content.
Tip #3: Discard manufacturer’s description, and
write unique and fresh content.
Writing
your unique and fresh Meta descriptions is time consuming, but worth it. You
have to get enough time to do in order to solve this problem.
Problem #4: Disastrous Structure of Shopify
Site
Site
structure is the most overlooked thing in the whole process and most of the
stores are poorly structured. But setting a proper structure of your Shopify
store really makes it lovable for search engines.
Tips #4: Set up Your Navigation in an SEO
Friendly Manner
Your
navigation should be logical and easily crawlable by Google. Keep your
collection simple and linked to the homepage. Having an appropriate navigation
sorts many other SEO issues naturally.
Problem #5: My Site is Slow.
Sites
that load faster have better ranking in search engine results pages. A slow
site makes a poor user-experience and is bad for SEO too. This is a big factor
with Shopify stores because it is a hosted platform that means your site is
sharing space with other stores. This can kill your site speed.
Tip #5: Switch to Shopify Plus or a hosted eCommerce
Platform.
The
best move is to upgrade to Shopify Plus that is enterprise eCommerce offering. Alternatively,
optimize your images, and avoid using heavy apps and themes.
Last
but not least, hire Shopify SEO expert to make the things easier.
About the Author
James Gaubert currently heads up the
Middle East operations of Bruce Clay Inc as well as runs his own digital
marketing blow, www.the-digitial-diary.com. James set up
Bruce Clay Middle East in 2015, building what is today a full service, award
wining, digital agency from scratch. Bruce Clay Middle East is home to a team
of over 25 digital experts, who bring in an annual revenue of over US$ 2.5
million.
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