Shopify SEO Experts Revealing Crucial SEO Tips for E-commerce Store

How can your store make sales unless the potential customers find you? Search engine optimization (SEO) is really important to improve the visibility of your store in search engines. SEO helps your store rank higher in search engines that helps bring more traffic and sales to your store. Shopify SEO experts need to analyze their store carefully to develop a customized SEO strategy and action plan to improve their search engine presence and traffic to their online store.

Top 10 SEO Tips for Shopify store:

Don’t Rely Only on Pay Per Click (But Also Don't Forget it)

Undoubtedly, PPC increases your store visibility faster than any other marketing medium and drives revenue. But remember, PPC cost continues to go up and once you stop doing it, your online presence disappears suddenly. Contrarily, some people distrust paid ads. Recent Google researchers say that E- commerce stores cannot rely only on PPC, but they have to implement organic SEO additionally.

Avoid Duplicate Content

Search engines hate duplicate content because it confuses them like hell. Unfortunately, E-commerce stores usually tend to get penalized by search engines due to frequent duplicate content in product description and listing. There, SEO professionals should make sure that their site does not contain duplicate content.

Develop a Content Strategy

Consistently adding unique and useful content on your site will not only engage the customers but will also increase your ranking. The Shopify platform offers an inbuilt blogging platform that makes posting and publishing content easier.

Don’t use the Manufacturer Product Descriptions

In order to save time, many people simply copy manufacturer’s product descriptions onto their website. This is not suggested at all. Always re-write fresh, search friendly description and keyword-rich description for each product.

Optimize Product Image

Image search is becoming an increasingly popular method to find products online.  Therefore, it is important to properly set up ALT tags every image and add related keywords in it.

Unique Meta Description for Every Web Page

The Meta description must be easily readable by human and impressive enough to click on your website in SERPs. There are Shopify themes that automatically generate Meta descriptions for each page.

Include Product Reviews

Having a field for customer reviews helps to add unique content to your website, is extremely useful from the point of view of SEO.An SEO Agency London has done a study that show 60% people buy things after reading the reviews.

Link to your Products from the Home Page

Burying your product pages deep within the link structure is negative for both, your visitors and search engines. Adding product links on your home page makes navigation easier for your visitors and search engines as well.

Optimize Anchor Text

Don’t forget to add keywords in the URL of anchor text of product pages that will help increase your visibility on the Internet.

Organize your Online Store for SEO

Your Shopify store structure should be SEO friendly. Add multiple landing pages where each page could be related to a product or brand. Shopify includes content management (CMS) functionality, such as the ability for you to create such pages.

Last but not least, if you offer coupon codes for your customers, promote them on coupon websites and forums. This should help with creating free links to your store and can also help you get sales.

Summary:

Are you performing SEO on a Shopify store? If so, this article brings the best tips for optimizing your Shopify store on search engines. Read carefully and apply every tip on your Shopify store to earn a profit.