10 Questions to Ask from a PPC Freelancer before Hiring Them
So you are planning to hire a PPC
freelancer. Remember, your company’s reputation and future depends on an
individual or the agency you hire.
Here are 10 questions that you must
ask any PPC expert to fumble level of their expertise, knowledge and your
chances of success with them.
Are you aware of the latest Google updates?
Are you aware of the latest Google updates?
The expert you hire must be
well-versed with the latest changes and algorithms of Google. They must be able
to explain how these changes will affect the paid ad strategy. If the expert
fails to answer this question, just stay far away from him or her.
What about my involvement in the project?
What about my involvement in the project?
It’s true that PPC advertising
involves a higher level of technicalities, some of which may go way above your
head. However, your involvement is must; you have to explain project details to
the expert and get timely feedback.
What is your approach to PPC?
What is your approach to PPC?
Experts have done hundreds or even
thousands of projects during their career as a PPC expert. They should not
hesitate to explain their procedures and objectives to you once they have a
clear understanding of your project requirements. Initially, they should be
able to plot a rough map of their plan.
Does my website need redesigning or is good enough to sell well?
The expert must be able to check
whether or not your current website design is good enough to sell services or
products it has. It’s the part of their job to understand all aspects of PPC Freelancer.
What is your Reporting Strategy?
An expert should provide reports on
weekly or monthly basis. It must be transparent enough to let you easily check
how they are utilizing your money and what needs improvement.
How much will you be charging me? Give a justification.
PPC expenses depend on the type of
projects - some projects require more tools, extra staff, overtime, consulting
fees and more. Ask the expert to give an idea of the expenses involved and get
justification also.
Who will be managing my campaign?
Who will be managing my campaign?
It is not only the expert whom you are
talking to will handle your PPC campaign. In fact, there may be a few persons
involved. Some might be handling designing part, some will handle writing part
and one will be involved in implementing the ad campaign. You have right to
know who does what.
What tool are you using and will they cost me extra?
What tool are you using and will they cost me extra?
To carry out activities like
monitoring, researching, reporting, needs extra tools and software. Ask your
expert what tools are they using and if it requires you to pay an extra amount
of money and why.
When should I expect to get results and what if you fail to deliver results within deadline?
When should I expect to get results and what if you fail to deliver results within deadline?
PPC set up takes a few hour or days to
set up. Take a rough timetable for result delivery from the expert. Don’t
forget to ask about their compensation or refund policy in case they fail to
deliver results within deadlines.
Have you worked for a similar project before?
Have you worked for a similar project before?
It is best if the expert has
previously worked with a similar project. S/he should not hesitate to point out
their previous clients and the work done for them.
Testimonials, reviews, and referrals
really help hiring the best PPC freelancer.
Are you planning to hire a PPC freelancer? Here is a quick guide to what you need to know when hiring a PPC freelancer and it will definitely help you get the best one
About the Author -
James Gaubert currently heads up the
Middle East operations of Bruce Clay Inc as well as runs his own digital
marketing blow, www.the-digitial-diary.com. James set up
Bruce Clay Middle East in 2015, building what is today a full service, award
wining, digital agency from scratch. Bruce Clay Middle East is home to a team
of over 25 digital experts, who bring in an annual revenue of over US$ 2.5
million.
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